Privacy Policy

Last updated: 23 October 2026

1. Who We Are

i20.co.uk ("i20") is a weekly digital publication producing data-driven briefings about UK society. This privacy policy explains how we handle information when you visit our site. For any privacy-related queries, email info@i20.co.uk.

2. What We Collect

i20 does not require registration, logins, or personal information to read our content. We do not collect names, email addresses, or any personally identifiable information unless you contact us directly by email.

3. Analytics

We use Google Analytics (measurement ID: G-KFDVTZ9X7M) to understand how visitors use the site. Google Analytics collects:

Pages visited and time spent on each page
Referring website or search engine
Approximate geographic location (country/city level)
Browser type, device type, and screen resolution
Operating system

This data is aggregated and anonymised. We use it solely to understand readership patterns and improve the site. Google's privacy policy applies to the data they process: policies.google.com/privacy.

4. Cookies

See our Cookie Policy for full details. In summary, the only cookies on this site are set by Google Analytics for the purposes described above.

5. Data Sharing

We do not sell, rent, or share personal information with third parties. Analytics data is processed by Google under their terms of service. We do not run advertising on this site.

6. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the right to:

Request access to any personal data we hold about you
Request correction or deletion of that data
Object to or restrict processing of your data
Withdraw consent at any time

Since we do not collect personal data beyond analytics, the most relevant action is opting out of Google Analytics. You can do this by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.

7. Data Retention

Google Analytics data is retained for 14 months, after which it is automatically deleted. If you email us, we retain your correspondence only as long as needed to respond to your query.

8. Children's Privacy

i20 is a general-interest publication and is not directed at children under 13. We do not knowingly collect information from children.

9. External Links

Our articles may link to external websites, including the Office for National Statistics and other government sources. We are not responsible for the privacy practices of those sites.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be reflected in the "Last updated" date at the top of this page.

11. Contact

For privacy-related questions, contact info@i20.co.uk.